DBN CMS in detail

Your questions. Clear answers.

How DBN CMS reduces work for your team, connects your data and opens up new possibilities.

Getting started & benefits

What is DBN CMS?

DBN CMS is a flexible software platform for content management, product data, and custom digital applications. It lets you manage information centrally and use it across websites, shops, portals, and other systems.

The platform already provides important foundations: data management, administration interfaces, user permissions, and APIs. These are tailored to your requirements and extended with custom features where needed.

This combines the flexibility of custom software with the advantages of an established platform. We support setup, further development, and ongoing operation if required.

Which businesses and projects is DBN CMS suited to?

DBN CMS suits companies that want to manage content and data efficiently and put them to work across channels. It is especially useful when teams maintain the same information in several places or spend time on repetitive tasks.

Typical uses include product catalogs, travel and events, customer and partner portals, location directories and multilingual websites.

Start with a focused application and add further capabilities. Your data and workflows shape a solution that can grow with your requirements.

Can DBN CMS also be used as a PIM for product information?

Yes. DBN CMS centrally manages product information, variants, attributes, categories and media. Your team maintains product data and editorial content in the same platform.

PIM stands for Product Information Management. The structure fits your range, from a simple catalog to products with many variants, languages and related materials.

Your website, shop and partners receive the information they need through suitable integrations. We tailor additional product workflows to the way you sell and manage your range.

Is DBN CMS a headless CMS or a classic CMS?

DBN CMS supports both approaches. Deliver content to websites and apps through interfaces, embed it directly in a PHP website, or combine the two.

A headless system manages content independently of its presentation. The same data foundation can serve different websites, apps and portals.

Direct integration also suits existing websites. Choose how to present your content and add further output channels later.

Why choose DBN CMS?

DBN CMS provides the flexibility of a custom solution without requiring every technical foundation to be built from scratch. Administration, user permissions, and APIs already exist as platform capabilities.

You can centrally manage content, products, locations, events, and other information, then use it across different applications.

As your requirements change, the existing solution can be extended. This lets you focus your investment on the functionality your business actually needs.

Which features are built in, and which are customized?

DBN CMS already includes core capabilities for data management, administration, user permissions, APIs, and editorial work.

Data structures, administration interfaces, user roles, languages, and integrations are configured to match your project.

Additional features can be developed for special requirements, including custom API endpoints, PDF generation, WebDAV synchronization, or automatic image tagging.

The agreed scope of functionality is clearly defined in the project proposal.

Data & workflows

Can DBN CMS adapt to our own data structures?

Yes. DBN CMS adapts to your information. Fields, relationships and permissions follow how your company works with its data, producing the matching administration tools and database structure.

A product can have variants, media and categories; an event can have dates, locations and related offers. Information that belongs together stays connected.

Templates help you get started. We add specific rules and interfaces where they make everyday work easier for your team.

Do product details need to be maintained separately for a website, shop and partners?

DBN CMS lets you maintain product information centrally and deliver it to your website, shop and partners through suitable integrations. Changes are made to one shared data foundation.

Each channel receives the information, languages and media it needs. Your team spends less time copying descriptions and can keep content more consistent.

We coordinate exchange with your connected systems: which data goes where and when updates are delivered. Distribution supports your actual workflow.

Can DBN CMS be adapted to our existing inventory management or ERP system?

Yes. DBN CMS can adapt to your existing inventory or ERP system. We connect the systems so that product data and content work together.

Your inventory system can manage master data while DBN adds descriptions, translations, images and videos. Your team works with clear responsibilities and coordinated data maintenance.

The integration uses your system’s available interfaces and data formats. Together, we decide what to exchange and how that exchange can simplify your workflows.

Can existing content and product data be migrated to DBN CMS?

Yes. Existing content and product data can move to DBN CMS through a planned migration. We map your current information to suitable new structures.

Relationships, media and language versions are included in planning. Migration is also an opportunity to standardize information and simplify future maintenance.

A test with selected data makes the result visible early. We use it to plan the full transfer and the transition to everyday operation.

How does DBN CMS support events and related dates?

DBN CMS connects events, dates, locations, categories and related offers. Manage connected information centrally and carry changes through to the relevant content.

When a date changes, relationships help identify affected content instead of updating each place separately. This keeps even large schedules and offer lists manageable.

We tailor booking processes and follow-up actions. For example, an updated date can trigger a configured workflow that finds related offers and applies the required changes.

Can custom workflows be automated without AI?

Yes. Custom workflows in DBN CMS can run entirely without AI. Data relationships and defined rules can automate recurring steps.

A date changes, related offers are found and the required updates are applied. You decide which steps run automatically and where your team makes the decision.

AI can additionally help with text, images and translations. Your business workflows remain available when AI is fully disabled.

Can DBN CMS handle locations, maps and radius searches?

Yes. DBN CMS supports locations, coordinates, Google Maps and radius searches. Build branch finders, event location tools and geographic directories.

Connect locations to products, offers or events. Visitors can find relevant information near them.

The map presentation is tailored to your application. We include your chosen mapping service and its usage requirements in setup.

Access & data control

How are users, roles and permissions managed?

DBN CMS gives team members the access and capabilities they need for their tasks. User roles and permissions can also serve customers and partners.

Editors maintain content, partners use selected product information and customers access their portal area. Permissions follow the way you want people to work together.

We define roles and workflows with you, adding required approvals and specific permission rules to suit your organization.

Can DBN CMS provide access for a separate app or customer portal?

Yes. DBN CMS user and sign-in capabilities can provide access for a standalone app or customer portal. Suitable roles control access to data and features.

Build personal customer areas or protected partner information on the same data foundation. Sign-in is connected to your application.

If you want to use an existing identity service or single sign-on, we plan the appropriate additional integration so access fits into your existing systems.

Can we export our data and reuse it in other systems?

Yes. Export your data in structured formats including JSON, CSV and SQL. Information can be processed further and reused in other systems.

For recurring exchange, we set up suitable interfaces. You decide which information each recipient receives.

Export scope, media and access rights fit the task, supporting both individual reports and regular exchange with partners.

How can we restrict AI use and external data transfers?

You decide which AI and external services your DBN project uses. DBN CMS can run entirely without AI and can be configured around your internal data-handling requirements.

For permitted services, we define the functions used and the data sent to support them. Text and images are processed through the configured integrations.

Your own API keys let you use your provider accounts. Requests still go to the relevant service; if external transfers are excluded, we configure the solution without those integrations.

AI & languages

Which AI features are integrated into DBN CMS?

DBN CMS integrates AI for creating, editing and translating text, as well as generating and editing images. These capabilities are available directly within the editorial workflow.

Prepare descriptions, language versions and suitable visuals where you manage your content. Conversational input, voice input and AI-assisted research can provide further support.

Choose the functions and services you want to use. Your editors stay in control of the results and decide which content to publish.

Can AI in DBN CMS be disabled entirely?

Yes. DBN CMS can run entirely without AI. We disable AI functions and related integrations in your project configuration or leave them out from the start.

Data management, user permissions, interfaces and custom workflows work without AI. This makes DBN CMS suitable for companies whose policies exclude AI use.

Your choice is built into setup. If your requirements change later, suitable AI capabilities can be added where needed.

Can we use our own API keys for AI and translation?

Yes. Use your own API keys for supported AI and translation services, including OpenAI and DeepL. DBN CMS then works with your existing provider accounts.

You manage your service account and use its agreed terms. We connect the appropriate accounts for the capabilities your team needs.

Further providers can be considered through a suitable additional integration, allowing service choices to follow your policies and preferred tools.

Are there additional costs for AI, translation or other external services?

AI, translation and other external services can incur usage-based charges. We include your chosen services in planning so you can budget for setup and ongoing use together.

Usage depends on factors such as the amount of translated text, generated images or mapping data. Your own provider accounts follow their respective terms.

You choose the services you use. The proposal makes clear which services are included and which charges come directly from the provider.

Which languages can DBN CMS translate content into automatically?

DBN CMS translates content within your workflow through services such as DeepL and OpenAI. Support for many target languages helps you prepare new language versions faster.

Originals and translations stay in your central administration, simplifying multilingual product information, event descriptions and websites.

We select a suitable service for your target languages. Your team can refine terminology and tone before publication.

Can DBN CMS translate Klingon too?

Klingon is a playful example of how flexible AI translation tasks can be. An appropriate service can let you experiment with unusual target languages.

Available languages and results depend on the chosen provider. A Klingon example is a demonstration rather than a reviewed professional translation.

The everyday benefit is practical: maintain text centrally, prepare translations in place and reach new audiences in their language.

Who reviews AI text and translations before publication?

Your editorial team stays in control. DBN CMS prepares AI text and translations; your colleagues select suitable results and approve them for publication.

Fast preparation works alongside your expertise. Product details, dates, prices and wording can be reviewed within the editorial workflow.

User roles and tailored approvals support collaboration. The process follows who creates, reviews and publishes content in your team.

Images & video

Yes. Integrated image search helps you find suitable royalty-free images from sources such as Pexels directly in the CMS. Add visuals without constantly switching tools to search for them.

Bring suitable images into your media workflow and connect them to products, events or editorial content.

The image source’s license terms apply. We account for your chosen provider and internal policies during setup.

Can images be generated and edited with AI directly in the CMS?

Yes. Integrated AI lets you create and edit images directly in DBN CMS. Prepare new visuals and changes to existing images in the same workflow as your text and product information.

Describe the image or change you want and use the capabilities of the connected image service to prepare visuals for your content.

You decide which results to use. Image functions are optional and can work with your own supported provider account.

Can images be upscaled automatically?

Yes. DBN CMS can upscale images automatically and prepare them for their intended use. Existing visuals can be adapted for larger displays.

Upscaling can form part of your media workflow. Sizes and formats are configured for your website, product catalog or other outputs.

The achievable quality depends on the source image and method used. Your team can review the result and select the suitable image.

Can DBN CMS tag images automatically?

Yes. We can extend DBN CMS with automatic image tags, helping organize media and find them again using relevant keywords.

The extension fits your categories and terminology. Suggestions can be stored with your media and refined by your team when needed.

We select a suitable recognition service and integrate it into your workflow, making tagging easier to manage as your image library grows.

Can DBN CMS host video or embed YouTube and Vimeo?

Yes. Host videos on your own server or easily embed YouTube and Vimeo with previews. DBN CMS connects videos to your content and product data.

Use your own videos and external embeds to suit your application. Visitors can view product films, instructions or event videos alongside the relevant content.

We tailor presentation, access and delivery to your chosen approach. External embeds follow your policies and the provider’s terms.

Can product videos be provided in different languages?

Yes. DBN CMS manages product information and existing videos in different languages. Language versions are assigned to the relevant product and made available to the appropriate channels.

With qrto.me, a scan can lead to content matching the device language, such as a product description or video guide in the customer’s language.

Maintain available versions centrally and add content for further languages. A default language or language selector provides access when a translation is not yet available.

Integrations & discoverability

Which API interfaces does DBN CMS provide?

DBN CMS provides API endpoints based on your data models, making structured information available to websites, apps, shops and partners.

Reuse the same data across applications. Access permissions determine which information each account receives.

For specific output needs, we create additional interfaces so each application receives the data it needs for its task.

Can custom API endpoints receive and deliver data?

Yes. We configure custom API endpoints for data input and output, connecting DBN CMS to existing applications and new channels.

An input endpoint can receive data from your inventory system. An output endpoint can deliver selected product information to a partner, shop or app.

Data formats, access rights and processing follow the workflow. Validation rules guide how incoming information is handled.

Can DBN CMS generate PDF datasheets and other documents?

Yes. We can extend your DBN solution to generate PDF data sheets and other documents using the same data foundation as your website or product catalog.

Descriptions, attributes and translations do not need to be entered again for a data sheet. A suitable template arranges the selected information in your chosen layout.

Content, languages and triggers are tailored to your needs, making document output part of product maintenance and delivery to customers or partners.

Can DBN CMS synchronize files through WebDAV?

Yes. A custom WebDAV integration can synchronize files between DBN CMS and your file system, bringing shared materials into your workflow.

WebDAV provides file access over a network connection. You decide which files move in which direction and when updates take place.

Accounts, permissions and handling of changed files are configured for the task, matching synchronization to the way your team works together.

How does DBN CMS support SEO, GEO and AEO?

DBN CMS supports clearly structured content and makes data available in machine-readable form. This provides a useful foundation for presenting your website to search engines and AI answer systems.

SEO concerns search engines; GEO and AEO concern visibility in generative search and answer systems. Clear answers and consistent product information help visitors and systems understand your content.

We can shape the output with suitable page titles, language versions, internal links and structured information. Central maintenance helps keep that content current and consistent.

Dynamic codes & qrto.me

How do DBN CMS and qrto.me work together?

DBN CMS centrally manages your content; qrto.me connects printed codes to the appropriate digital destination through dynamic redirects. Update content and destinations while keeping the code on the product unchanged.

Your team maintains multilingual product descriptions, videos and data sheet content in DBN. Customers use the code to reach the relevant product page, instructions or reorder page.

The same data foundation can also serve your website, shops and partners. We connect the required channels and tailor languages and redirects to their use.

Can a QR code redirect to the scanning device’s language?

Yes. Dynamic redirects with qrto.me can use the device language. A scan can lead directly to the appropriate product information or video guide.

Maintain available language versions and destinations centrally. International customers can use the same printed codes to reach the relevant content.

If the detected language is not yet available, a configured default language or language selector provides a way forward. Routing fits your language versions and destination pages.

Does a printed code remain usable when content or destinations change?

Yes. With a dynamic redirect, the printed code stays the same while destinations and content are updated. A new product description or video therefore does not require a new code.

This is especially useful for packaging, labels and documents already in circulation. Develop your information while continuing to use existing materials.

Operation of the redirect address and destination pages forms part of service planning, supporting long-term access to your information.

Can a code lead directly to a reorder page?

Yes. A dynamic code can link directly to the appropriate reorder page. Customers move from the product to ordering without searching for the right page.

The destination connects to your shop or ordering process. Where needed, it leads to the relevant language version or product offer.

Customers then select and order within the connected system. The code links the product they already have to a straightforward route to their next purchase.

Are visual codes other than QR codes supported?

Yes. DBN CMS supports other visual code formats alongside QR codes. We select the suitable format for your product, label or document and its digital workflow.

Codes connect information to the intended scanning process. Print area, stored data and reading devices inform the choice.

This lets you bring existing labels into your solution and add new codes suited to their purpose.

Operations, service & project planning

What does full service mean for DBN CMS?

DBN CMS gives you one partner for setup, support and ongoing operation. We support your project from initial implementation through continued development in everyday use.

This includes suitable data structures, required integrations and support for your team. Discuss your business requirements with one point of contact.

The scope of support fits your company, giving you the assistance you need for your application and daily operation.

Can DBN CMS run in the cloud or on our own infrastructure?

Yes. DBN CMS can run as a cloud service or on your own infrastructure. Choose the operating model that suits your company.

A cloud service can bring application support together. Your own installation can fit into existing infrastructure and internal operating processes.

Setup accounts for the environment, access and maintenance you need. Operations and support are coordinated with clear responsibilities.

Is DBN CMS developed in Germany and operated in compliance with GDPR?

DBN CMS is developed and supported in Germany. Our cloud offering uses hosting infrastructure located in Germany.

Alternatively, DBN CMS can run on your own infrastructure.

The specific data protection requirements depend on the individual project configuration. Relevant factors include hosting, access permissions, external integrations, and any AI or translation services.

We take these requirements into account during setup and tailor the technical measures to your project.

Does DBN CMS offer 24/7 SLAs?

Yes. For projects that need support around the clock, DBN CMS offers individually agreed 24/7 SLAs. Service is tailored to your operational requirements.

We define supported components, contact routes and incident handling. Your team knows how to reach support and which services are agreed.

Response times and availability targets are defined in the individual agreement, providing a planned service that reflects the importance of your application.

Who handles maintenance, updates and backups?

As part of our full-service offering, we can handle maintenance, updates and backups for your DBN project. Support follows your operating model and needs.

We agree which components are maintained, how changes are made and how data should be backed up and restored. Your team has clear responsibilities for ongoing operation.

Backup intervals and recovery requirements form part of service planning, helping you organize technical support for your application.

How much does DBN CMS cost, and how is the scope agreed?

DBN CMS is offered according to your project's requirements. After discussing your needs, we prepare an individual proposal.

The proposal accounts for the required data structures, features, integrations, and any migration of existing data.

Hosting, maintenance, support, and further development are agreed according to your needs.

Potential costs for external services, including AI, translation, or map providers, are also considered during planning.

The proposal describes the planned one-time and recurring services as well as the usage terms.

How do we start a DBN project and how long does implementation take?

We start with your tasks: what information do you maintain, which systems do you use and what work would you like to simplify? This shapes the scope and an agreed implementation plan.

Sample data, required languages and output channels help make the solution tangible early. AI policies and operating requirements are included from the start.

The existing DBN foundation helps you get going. Timing and milestones reflect features, data migration and integrations, supporting a practical rollout plan.

Does our editorial team need programming skills?

No. Your editorial team uses the configured administration interface for daily maintenance. Content, products and media can be edited there without programming.

The interface follows your data and tasks. Suitable roles give colleagues the capabilities they need for their work.

We handle technical setup and support onboarding with the guidance you need, allowing your team to focus on content.

How do the application examples become solutions for our business?

The application examples provide simplified illustrations of how DBN CMS can connect data and business processes.

For your project, we define the necessary data structures, features, user permissions, and integrations. These form a solution tailored to your actual workflows.

The interactive diagrams are illustrative examples, not representations of a fully configured customer application.

During project planning, we clarify which capabilities already exist and which require additional configuration or development.

Still have a question?

Tell us which task you would like to simplify. We’ll show you a suitable approach with DBN CMS.

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